Inspiring Beautiful Landscapes: CED Stone Group Marks 40th Year With A Brand New Look
We’re marking our 40th year anniversary with the unveiling of a completely new branding, website and brochure! The changes will be phased in over the next few months, so customers can expect to see all the updates in place ready for the 2018 peak season.
CED Stone Group’s new style is a complete refresh on the old classic branding, with a modern look that represents an established company with a name known in the industry for their quality products and experienced people. The new branding will reflect CED Stone Group’s values for providing expert advice, good customer service and a passion for using natural stone.
‘At the very heart of our business, we want to share our passion for using the best hard landscaping products, and encourage our customers to create beautiful landscapes that can be used to inspire future generations. ’ explains Giles Heap, Managing Director of CED Stone Group. ‘A lot of things can change in 40 years, and over time we’ve grown and evolved in many ways; so we hope that this new and updated branding will help to reinforce how important our values are.’
Our customers know us for having one of the most extensive ranges of natural stone and hard landscaping products in the market, and our new website has been designed to help customers find the right options for them with new colour type filters, matching product suggestions and material comparison tools.
‘CED has changed and evolved over the years and our brand needed to reflect this, so we wanted a fresh, updated style that would still be relevant and recognisable to our customers,’ says Paula Chalmers, CED Stone Group’s Marketing Manager. ‘The two distinct parts of our business, CED Stone Commercial and CED Stone Landscape, have been given their own identities; ensuring that we can communicate effectively with our clients who all have very different needs. We’ve produced a range of new marketing materials, including a new brochure and website, making it easier for our customers to find the products or services they require.’